AFRM is a fashion brand rooted in the philosophy of affirmation, creating clothing that celebrates self-love and empowerment.

Campaign Goals: Build brand awareness around our core demographic by showcasing AFRM’s signature prints, introducing new loungewear, and reinforcing the brand’s bold and sexy identity. Located in the Coachella Valley during festival season and throughout Los Angeles.

Design: Kim Long

Art Direction: Camille Bergher, Allison McCabe,
Samantha Furst, Jorgan Oseth, Kim Long

Copy: Samantha Furst

Photography: Erik Ian