ART DIRECTION
SELF-CARE CAMPAIGN
The Bouqs Co. is an e-commerce floral arrangement company.
Campaign Goals: To highlight flowers’ mental health benefits through a 360° self-care campaign driving engagement and sales.
What I did: Art direction, social media design, site assets, email design and strategy, lighting concepts, prop styling, pre-production management.
Design & Art Direction: Kim Long
Photography: Ellie Lauren
Copy: Ilana Winter
Florists: Jayne Kim at Still Carnations
+ Designs by Amber May
Typography & color palette
Email & site design
Instagram Takeover
I led a full Instagram takeover, creating a week of daily Stories and two grid posts, driving a 28% increase in engagement for @thebouqsco and boosting awareness of the subscriptions sub-brand.