ART DIRECTION
SELF-CARE CAMPAIGN
The Bouqs Co. is an e-commerce floral arrangement company.
CAMPAIGN GOALS:
The campaign highlighted the mental health benefits of flowers through our self-care initiative, promoting seasonal arrangements to subscribers with a cohesive 360° effort to drive engagement and sales.
WHAT I DID:
Art direction, social media design, site assets, email design and strategy, lighting concepts, prop styling, pre-production management.
Typography & color palette
Email & site design
INSTAGRAM TAKEOVER
I led a full Instagram takeover, creating a week of daily Stories and two grid posts, driving a 28% increase in engagement for @thebouqsco and boosting awareness of the subscriptions sub-brand.