AmaWaterways is a luxury river cruise line offering immersive, upscale travel experiences.
CAMPAIGN GOALS:
The campaign focused on designing a pamphlet insert for the Myanmar Inle Lake excursion, refreshing the African Cruise brochure, and creating a tri-fold mailer for the Southeast Asia itinerary, all with clear, engaging visuals that highlight each destination and elevate the customer experience.
WHAT I DID:
Layout Design, image retouching, print quality control
PRINT DESIGN
Inle Lake
Marketing Insert
The Inle Lake marketing insert accompanied the Myanmar itinerary brochure. As the sole designer, I chose tabbed pages to add visual interest and include a table of contents. I used traditional Burmese colors and patterns, blending a vintage aesthetic to give readers a sense of being transported back in time.
African Safari Cruise
Print Brochure
I designed the templates for each cruise itinerary brochure using the AmaWaterways brand guidelines, working to fit lengthy text into a set number of pages while ensuring clear hierarchy for easy readability.
Vietnam + Cambodia
Trifold Brochure
The Mekong River Cruise tri-fold brochure targeted different audiences, highlighting two offerings and the experiences in Vietnam and Cambodia. As the designer, I included detailed information in a compact format while maintaining a clean, minimalist design.
